The best ad blockers in 2024

Ad blockers have become essential tools for traversing the web space. Pop-ups, autoplay ads, flashy banners, trackers, and other annoying intrusions mar your browsing experience. Fortunately, numerous browser extensions and ad-blocking apps can help safeguard your browsing, making them valuable tools. Especially when combined with antivirus software and VPNs.

Choosing the right ad blocker can be a challenge, given the multitude of options available and the trade-offs involved. Particularly for free sites reliant on ad revenue. When it comes to the best ad blockers, our experts single out customization options, effective YouTube & other adware blocking, filtering, regular updates, and affordability.

With this in mind, we've compiled a comprehensive list of top ad blockers after testing dozens of ad-blocking solutions. We did the heavy lifting for you, so you can pick the best ad blocker and sail smoothly across the waters of the internet.

This article presents the best ad block software, which should you abstain from, what to look for in an ad blocker, and other intricacies.

Top ad blockers in 2024

1. Total AdBlock

   Best ad blocker with extra features
   9.8
2. Nord Adblock

   Intuitive & beginner-friendly ad block
   9.7
3. Surfshark Adblock

   Reliable ad blocker with unimited connections
   9.4
4. Adlock

   Rock-solid ad-blocking solution
   9.4

Why should you block ads?

We’ve all had the pleasure of getting frustrated by ads online or on apps. However, obstruction is not the only negative that adware brings about. They can pose dangers with incorporated malware or straight up invade your privacy with trackers. Here are major reasons for using a reliable ad block:

• Protection from dangerous adware. Not all online ads are benign. Some invasive ads may take over your screen, posing as law enforcement and demanding bogus fines, or even masquerading as antivirus scanners pushing malware protection solutions. These can be deceptive or even potentially harmful but a robust ad blocker prevents such malicious campaigns.
• Guard your privacy. Unfortunately, the majority of modern advertising relies on invasive surveillance practices. Advertisers track your online behavior, leading to the eerie experience of seeing the same targeted ads across different websites. Ad blockers not only spare you from ads but also block the trackers and tools advertisers employ to spy on your online activities.
• Defense against malware. Though rarely, legitimate websites and ad networks can be hijacked by malicious actors. They submit ads containing malicious code or links to harmful sites, which then appear on trusted websites. This practice, known as malvertising, underscores the need to block web ads.
• Browsing privacy optimization. Many contemporary web browsers come equipped with built-in tracker blocking features. Firefox, for instance, blocks numerous trackers by default. Browsers like Brave, Opera, and Vivaldi go a step further by including ad blockers to further fortify your online privacy. Still, they do allow some ads and trackers to slip through, so it’s best to combine secure browsers with the best ad blocks.

Free ad blockers to avoid

We recommended the best ad blocker based on our assessment, but we should also touch upon free ad blockers that should be avoided. At all costs, we mean it. These free ad blockers are ineffective, pose too many threats, or have dubious features.

1. AdBlock Plus. Although AdBlock Plus is both free and open-source, it's important to note that it is owned by Eyeo, a company that has questionable ties with online advertisers. As a result, AdBlock Plus may allow certain ads to bypass its blocking features, even when users have enabled the blocker. This can be a concern for those seeking comprehensive ad blocking and privacy.
2. AdGuard. AdGuard is often lauded for its functionality, but one can’t overlook its alleged ties to Russia. Despite denials from its staff about any Russian affiliations, it's advisable to be cautious due to the uncertainty surrounding its background. If the allegations turn out to be true, there could be concerns about data privacy. Not to mention the negative perception of Russia in the online world.
3. uBlock Origin. uBlock Origin has been a popular choice among active adblock users, but recent updates like Google's Manifest V3 have caused compatibility issues. Particularly on Chromium-based browsers. Numerous users continue to report that it now struggles to effectively block ads.

How to choose the best ad blocker?

Numerous ad blockers are ineffective and, at times, can even be dangerous. For instance, they fail to block pop-ups and other apps, track and sell your data to third parties, or hog your bandwidth. However, that poses a question: what does make the best ad blockers? The answer is simple: it’s a toolkit of high-end features.

Here are the major features you should look for in ad blockers:

• Effective ad-blocking. First and foremost, the best ad blockers must do their job – block ads and trackers. Not only that, but to be highly efficient at blocking ads, since some kinds of blockers only stop a varied part of adware.
• Device compatibility. It’s only natural to want ad-free browsing on more than one gadget. Hence, getting an ad blocker with broad device compatibility is essential to prevent interruptions during any online activity.
• Regular updates. Ad tactics change and advance continuously, which demands the best ad blockers to adapt and introduce solutions to the upgrades. For that reason, choose an ad blocker that’s regularly updated.
• Transparency. While many ad blockers claim to have strict no-logs policies, some still do record your data secretly. Make sure to read the ad blocker’s privacy policy to see whether they have independently audited the no-logs. In that case, an authoritative institution has tested and confirmed that it indeed records no logs.
• Additional features. It’s even better if an ad blocker does more than the intended standard. For one, getting it with a VPN or antivirus is a splendid way to boost your overall online privacy and security.
• Money-and-value ratio. Although an ad blocker is a precious cybersecurity tool that usually pays off in the long run, few people want to pay much for it. It’s only understandable. Plus, there are services that boast but don’t meet expectations. The best ad blockers offer a solid quality-and-price ratio.

Best ad blockers: overview

1. Total Adblock – the best solution for blocking ads
2. NordVPN Threat Protection – a plug-and-play ad-blocking formula
3. Surfshark CleanWeb – affordable and effective all-round ad blocker

The industry’s full of some unrecognized gems and some undeservedly self-aggrandized services. As a result, it may be hard to navigate these waters in search of the best ad blocks.

We conducted tests on more than 20 ad blockers to assess their effectiveness in blocking ads, evaluate their feature sets, and gauge their ability to safeguard your complete privacy. Read onward to learn about the best ad blockers according to our experts.

1. Total Adblock – best ad blocker with feature-rich package

Total Adblock is the best ad blocker because it breezed through our tests, swiftly whisking away ads. The software stands unrivaled in the anti-adware arena as it disables various nuisances, including pop-ups, cookie requests, YouTube & autoplay videos, banners, static and GIF images. On top of all that, the adblock acts as a shield against malicious websites.

But Total Adblock doesn't just stop at the basics. It's equipped with enhanced features thatelevate your overall browsing satisfaction. For example, its Script-blocking function puts a halt to cookie collection even before consent requests pop up. Furthermore, the app offers the convenience of acceptable ad whitelisting and the bliss of notification control, resulting in lightning-fast webpage loading and peace of mind.

Our thorough investigations produced nothing short of exceptional results, with Total Adblock successfully blocking about 96–99% of adware. In brief, it effectively vanquished ads, banners, and display images, leaving your screen clutter-free. Remarkably, it even thwarted most YouTube ads, even in the face of Google's recent updates. What's more, we caught no indication of unauthorized data collection without user consent.

While primarily designed for mobile, Total Adblock extends its reach with a fully functional Chrome extension. Conveniently, it’s also compatible with all Chromium-based browsers, as well as Firefox and Edge. TotalAV is actively working to expand its browser compatibility, but for now, mobile users can enjoy a seamless in-app experience.

Total Adblock, tried-and-true ad blocker, won't break the bank either, priced at a budget-friendly $1.59/month. And for those who prefer to test the waters first, there's a generous free 7-day trial. Plus, you have the added security of a 14-day money-back guarantee if you decide it's not the perfect fit for you.

For a deeper investigation of Total AdBlock, read our Total AdBlock review.

2. NordVPN Threat Protection – robust ad blocker for clean browsing experience

NordVPN’s Threat Protection is a reliable ad blocker due to its versatile functionality. The service successfully blocks all ads and trackers. Plus, you get multifaceted protection since the tool also has been confirmed to block malicious banners, attempts to infect devices and autoplay video ads.

The Threat Protection tool comes with a NordVPN package upon purchase. The latter is one of the best VPN for ad blocking that also conceals your IP address, bypasses geo-blocks, and encrypts your data. So, you are both protected from direct threats that come with ads and malware, and your activities are hidden from prying eyes. Double win.

Threat Protection scored high on our tests – a whopping 91% success rate. It scans every downloaded file and deletes it instantly if malware is detected. Plus, it blocks malicious sites in real-time. Another feature is URL trimming, which allows you to remove the tracking parameters sometimes found in URLs. Regarding device compatibility, Threat Protection Lite is supported on Androids, iOS, and browser extensions.

As for device compatibility, the Threat Protection software is supported on Windows, MacOS, Linux, Android, and iOS. It’s also crucial for an ad blocker to operate on browser extensions. NordVPN’s ad-blocking solution is a perfect match for Chrome, Firefox, and Edge.

You receive a Threat Protection feature upon buying any NordVPN plan. Currently, the best deal is available for $3.99/month. Moreover, you should check our discount coupons in case of a better deal. If you wish to test the waters first, you can claim NordVPN’s 7-day free trial (on Android) and utilize the 30-day money-return warranty.

3. Surfshark CleanWeb – a comprehensive ad-blocking solution

Surfshark’s CleanWeb tool is an affordable solution for protection against ads. It’s a DNS feature that uses an effective cybersecurity formula to block ads, banners, video ads, pop-ups, trackers, and malware. The CleanWeb is a part of the Surfshark VPN suite, which contributes to an extra layer of security.

Beyond simply blocking ads in your browser, though, CleanWeb also blocks adware and malware in apps as well. For instance, the feature is recognized for safeguarding personal user data from phishing attempts. Plus, the provider is at the top of the best no-logs VPNs, so it makes a point to encrypt your information and secure complete privacy.

Regarding adware, the CleanWeb fared well enough, scoring 85% success rate against adware on our tests. Its browser extension contains a cookie pop-up blocker to eliminate the irritating cookie consent requests. Furthermore, the tool includes smaller-scale features like the Bypass list, which, in essence, is a whitelisting option. Besides, the upgraded CleanWeb 2.0 extension for Chrome managed to block even persistent YouTube ads.

CleanWeb 2.0 is available on more browsers than just Chrome: Firefox and Edge are under the software’s radar. In terms of device support, CleanWeb is supported on Windows, MacOS, Linux, Android, iOS, and FireTV. Obviously, Surfshark’s ad-blocking feature boasts broad device compatibility.

You’ve got to buy the Surfshark VPN since CleanWeb comes as part of the whole suite, which currently is available for $1.99/month. Also, there are discount codes to take advantage of. And if you wish to see if the adblocker is worth it, be sure to use the 7-day trial (on Android & iOS) and the 30-day money-return guarantee.

4. AdLock – privacy-focused ad blocker against ads & trackers

AdLock is one of the best ad blocks for multi-device users that swipes ads off your screen instantly. It stands out for its ability to effectively deal with a wide array of adware like cookie requests, pop-ups, banners, autoplay video ads, trackers, and even cryptocurrency mining ads. AdLock also provides protection against malware, enhanced online privacy, and a boost in device performance.

In terms of features, AdLock boasts a robust set that puts you in the driver's seat of your browsing experience. One standout feature is the whitelisting option, empowering you to select which websites are allowed to display ads. Moreover, AdLock's smart filtering extends to system applications, offering flexibility to block ads within specific apps or video games.

AdLock demonstrated sky-high results on our tests, achieving an effectiveness rate of up to 79%. It successfully eliminated a variety of ads, including static images, GIFs, banners, and seamlessly cleaned up the white spaces left in their wake. Also, it blocked a number of YouTube ads on non-Chromium browsers. Trackers were promptly kept out of sight, and the ad blocker performed admirably against data-mining on social media platforms.

AdLock’s versatility shines through, as it supports major operating systems like Windows, macOS, Android, and iOS. This broad compatibility caters to both mobile and PCs users. Additionally, AdLock functions as a browser extension for Chrome, Firefox, Edge, and Safari. Most importantly, Both the smartphone and PC versions of the app offer a user-friendly, hassle-free experience.

You can enjoy all the benefits AdLock offers at an affordable price of just $1.05/month. If you're unsure or simply want to test this adblock first, there's a 30-day money-back guarantee and a generous 14-day free trial to put your mind at ease.

Ad blockers comparison

How we selected and tested best ad blockers

We tested ad blockers based on detailed criteria that demonstrate the full capabilities of these pieces of software. The tests were run on Windows 10 Lenovo laptop, Android 11 and 13 versions, macOS 12, and iPhone 11 Pro. We checked how ad blocks fare on apps, which online ads they block (we visited social media, websites with pop-up ads, including our own site).

Our experts kept track of each ad blocker’s failures and successes in the face of different adware. We also relied on independent testing labs like EFF's Cover Your Tracks. Apart from ad-blocking capabilities our assessment procedure entailed functionalities like device compatibility, extra features, pricing, and more to compile a list of the best adblockers.

• Protection against adware & malware. It’s essential that a capable ad blocker would be able to effectively combat ads, cookie consent requests, video ads, pop-ups, phishing attempts, malicious sites, and more. Our recommended ad-blocking solutions actively protect from listed dangers and enhance the online browsing experience.
• Additional noteworthy features. Quality over quantity, but extra features like whitelisting, data breach alerts, and malicious site blocking are always welcome. You can never be too cautious, after all. Plus, our picks come with VPNs, which further enhance your digital security with data encryption.
• Compatible devices. Naturally, the more devices an ad blocker supports, the more advantageous it is for the user. The dangers of ads and malware span many gadgets, even smart TVs. Consequently, broad device compatibility is a must-have to make it to the top of the best ad blockers in the market.
• Continually update software. We took into account whether the ad blockers are under the constant attention of their developers. Ads and malware campaigns evolve constantly. To retaliate, the best ad blockers must be updated and improved regularly.
• Pricing. Our top recommendations present the best quality-and-price ratio and generally are not costly. Plus, they have money-back guarantees in case the service doesn’t meet your expectations, and you want a refund.

Total Adblock proved to be perfectly geared up against a variety of adware & trackers. It’s in line with all of our criteria and fills the bill perfectly after beating out tests. Malware? Dealt with. Ads? Whisked away. Smooth streaming? You betcha. Ultimately, the adblocker secures seamless browsing sessions on and outside apps without you needing to interfere much

Get Total Adblock for ad-free ventures

Why do you need an ad blocker?

Blocking ads isn’t a must, but it’s recommended for a variety of reasons. All of the reasons are related to online security. Plus, they’re quite annoying, especially when watching a video or doing another immersing activity. Here are the main goals behind the ad blocker use:

• Prevent content interruptions. Of course, it’s just a matter of being annoying, but no one likes to be interrupted during videos, streams, online gaming, and whatnot. An ad blocker halts pop-ups and ads, allowing you to enjoy unperturbed content.
• Improve website loading time. It’s a known fact that riddled with ads, websites take much longer to load. Luckily, by preventing ads, the best ad blockers also manage to increase the loading time as a consequence.
• Forestall targeted ads. A variety of trackers collect data about your browsing habits each time you visit a website. For this reason, companies and brands are able to compile targeted ads for their users to encourage purchases. You should opt for reliable ad blockers that disable trackers to avoid being monitored.
• Avert malware. While adware is a far more common encounter in the online world, malware may lurk in certain web pages or files. The best ad blockers deal with malware in seconds. For one, some protect you from accessing malicious content, while some scan every downloaded file for traces of dangers.
• Save mobile data. Ads consume a significant amount of mobile data, which can be problematic for those without unlimited GB on their smartphone. Since ad blockers stop any ad pop-ups as they safeguard your mobile from the dangers of said adware, you save a solid amount of mobile data.

How do ad blockers work?

Whether it's a plugin or a browser extension, ad blocker software checks the domain names of the elements loading on the web page against massive blacklists using filtering rules. The filters examine the elements of websites according to their addresses (URLs). Then, the ad blocker tells the browser not to load the ones that match their filters.

Setting up these filters and categories manually would be complex for most users, so ad blockers include dozens of thousands of such rules. What’s more, the best ad blockers maintain up-to-date smart solutions in accordance with new ad techniques.

All of this happens within seconds while the website is loading. However, it’s important to remember that certain ad blockers are unable to differentiate between commercial ads and intrusive ones. As a result, they end up blocking all kinds of ads.

As such, it’s important to note that some allow whitelisting if the ads consent to the Acceptable Ads Committee (ACC) standards. Ads of this kind don’t interfere with your browsing and stand in the clear that they’re commercial ads.

Enjoy clean browsing with Total Adblock

Best ad blocker based on your OS or browser

Different ad blockers may appeal to individual user cases, depending on the operating system or browser. The best ad blockers offer broad device compatibility. However, certain apps or extensions are more streamlined than others. To get the most out of an ad blocker, choose the kind with the best functionality for your OS or browser.

• Best ad blockers for Android. Android users may come across ads during many activities, like gaming, streaming, watching YouTube, or simply browsing. A proper Android ad blocker can resolve the ad problem instantly.
• Best ad blockers for iOS. iOS folk have just as much chance of facing ads as the Android counters. We have compiled a list of the best iOS ad blockers so you could secure an ad-free browsing experience.
• Best ad blockers for Mac. Mac ad blockers allow you to consume media without interruptions. However, the catch is choosing the software best designed for Mac devices. For this reason, we have presented the best ad blockers for Mac users to choose from.
• Best ad blockers for Chrome. The top Chrome ad blockers offer a potent browser extension that deal with kinds of adware and protects from malicious sites. Our recommendations come with ad-blocking Chrome extensions to suit your needs.
• Best ad blockers for Firefox. While Firefox already is hailed as one of the most privacy-friendly browsers, even there ads will not leave you be. To enjoy online experience without ads, check out the best Firefox ad blocker picks.
• Best ad blockers for Safari. Even with the in-built Safari ad blocker you will run into a myriad of ads. Not to mention those pesky trackers. Opt for effective Safari ad blockers to rid yourself of ads once and for all.

Do we recommend free ad blockers?

The appeal of free ad blockers is evident, but even more evident is the potential dangers of using one. There are a few good free ad blockers, of course, but most are ineffective at best. In short, we don’t recommend opting for free ad blockers.

Sincerely, is the product really free if it costs your security? Yes, it’s exactly what may happen with a free service, whether it’s popular or not.

• Subpar ad-blocking. While such software is meant to forestall ads, free ad blockers often are capable of blocking only a varied number of adware tactics. This beats the whole purpose of an ad blocker.
• Abysmal security features. Free ad blockers may have a lower level of security than their premium counterparts. Consequently, this can leave users as easy targets of malware and other malicious code. Some ad-blocking software may even be the one to contain malware, which can infect your device and compromise your personal information.
• Outdated applications. Free ad blockers are usually not updated often, if at all. Ad blockers must be updated regularly to effectively combat ever-changing ad strategies. However, another issue with outdated ad-blocking apps is that they leave heaps of space for cyber threats.
• Implemented trackers. Some free ad blockers have been discovered to contain planted trackers, which collect your data. In turn, your information can be sold to third parties. This also opens the door to getting infected with a virus or other kinds of malware.

If you’re trying to cut the cost without cutting corners, your best shot is Total Adblock. The provider offers a free version, though, naturally, its capabilities don’t match up to the premium counterpart. Here’s a pro tip: you can utilize the 7-day free trial or the 14-day money-back guarantee to test the better version commitment-free.

Block ads without a hassle

Best Ad Blockers in 2024: video review

Not enough time to read a review? We prepared a short 5-minute video about the Best Ad blockers in 2024!

Where do ad blockers not work?

Although we wish ad blockers were almighty pieces of software that could block all adware, they are not. Even the best ad blockers are not foolproof at preventing all ads. Here are certain types of ads or online locations where ad-blocking software may fail:

• Websites that demand to disable ad blockers. If a website greets you with a message that your ad blocker must be disabled, then you are left with two choices. Turn it off or leave. Sadly, no software has ninja-level stealth to secretly run in the background.
• Acceptable ads. These are the unobtrusive ads approved by the Acceptable Ads Committee. Since they are given the green light for their peaceful and commercial nature, they easily pass ad-blocking filters.
• Websites with advanced workarounds. Certain web pages, such as Facebook, YouTube, or Twitch, use intelligent solutions to effectively bypass ad blockers. There are new ones by the time the ad-blocking software updates catch up with these workarounds. So, do not expect your ad blocker to perform a miracle on such sites.
• Incorporated ads. Unfortunately, some ads are bound to the content you interact with. It may vary from videos or media to shopping websites. In such cases, if an ad blocker stops ads, most of the whole content may be lost instantly.

The finish line

At first glance, the obtrusive ads may simply appear annoying. However, they often pose potential dangers: tracking your data, presenting cyber threats, and selling user information to third parties. Luckily, there is a solution. The most advanced tool to combat adware is an ad blocker.

Total Adblock is the best ad blocker that secures a streamlined browsing, streaming, and gaming experience. The service blocks a variety of ads and offers protection from ads and malware along with additional features, like whitelisting and script-blocking. Total Adblock allows you to grab the wheel behind your online privacy and right to an ad-free digital life.

What do you think is the best ad blocker? Do you use ad-blocking software? Let us know by leaving a comment!

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You may also like to read:
Best ad blockers Reddit recommends
Best ad blockers for Spotify app
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Best ad blockers for Hulu

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FAQ

Are ad blockers legal?

Yes, ad blockers are legal because users are entitled to choose which content to see. Unless you deliberately infringe copyrighted material online via the use of ad-blocking, then you will be penalized. However, ad blockers aren’t illegal and are not under the radar.

Are ad blockers safe?

Ad blockers are safe, but you should always choose reliable ad-blocking software. One of the top choices is Total Adblock, which is secure and protects you from adware as well as malware. However, keep in mind that ad blockers do not fully substitute antiviruses or anti-malware apps.

Do any ad blockers work on Chrome?

Yes, several ad blockers work on Chrome. However, not every compatible ad-blocking solution is reliable. One of the top ad blockers for Chrome is NordVPN’s Threat Protection. This ad-blocking tool protects from adware, malware, comes with a VPN, and offers URL trimming along with other features.

Which free ad blocker is best?

Total Adblock is the best free ad blocker. Though not as capable as its premium counterpart, the free Total Adblock app disables a variety of ads and trackers. Surprisingly, the free version managed to block at least half of YouTube and social media ads during our tests. So, it's a solid adblocker.

What is the best ad blocker?

Total Adblock is the best adblocker. The software withstood our testing, yielding top-notch results against adware like Youtube ads, banners, GIF & static images, malicious URLs, trackers, etc. Besides, you get extra features like script-blocking, whitelisting, and notification disabling.

What is the best ad blocker extension for Chrome?

The best ad blocker extension for Chrome is Total Adblock. Though you get mobile apps only, it supports Chrome and other major browsers as an extension. It's a great solution to ad-riddled browsing, streaming, or gaming sessions. Plus, you get hefty additional features that allow flexibility.

What is better than AdBlock?

Total Adblock is better than AdBlock. You can download the free version or get the premium one for maximum ad-free online experience. While the free version does alright against ads, it's the paid version that delivers a high-tech shield against trackers, pop-ups, video ads, and other pesky adware.