How to watch ITVX in the USA in 2024

ITV is a popular British television channel offering a variety of TV series, live shows, news, and sporting events. Fortunately for viewers, it’s free on ITVX, though it’s only available in the UK territory. If you’re in the USA, popular programs like Love Island, Big Brother, or The Only Way is Essex would be blocked due to regional restrictions.

So, how can you watch ITVX in the USA? The simplest solution is a VPN. It masks your real IP address and connects you through a UK server, bypassing the geo-blocks that prevent access. With the right VPN service, you can choose from numerous UK IP addresses, making it easy to stream ITVX securely and without interruptions.

In this article, I will guide you through the best VPNs for watching ITVX in the USA, along with step-by-step instructions on how to set it up. So let’s dive in!

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Why do you need a VPN to watch ITV in the USA?

You need a VPN because ITVX is impossible to access outside the UK. The service swiftly outmaneuvers geofences around the platform with little effort from your side. Virtual barriers exist due to copyright laws and licensing rights distribution, which means broadcasters decide who gets to watch what and where. Luckily, a VPN allows you to reclaim that bit of agency and avoid such error messages:

On the other hand, not just any VPN for ITV actually works with the hub. Such platforms work hard to detect use of third-parties for geo-spoofing. Only the most reliable VPNs can slip through geo-blocks and remain undetected after multiple visits, and allow you to watch ITVX in USA. They deploy security and privacy measures to succeed against detection hooks that average VPNs fall for.

After thorough research and testing, I discovered that the best streaming VPNs for ITV must balance performance and privacy. But above all, net dozens if not hundreds of UK servers. Hopping on one of those connection points grants you a UK IP address. That way, you can log into ITVX and watch all the series typically unavailable to you.

Best VPNs to watch ITV

1. NordVPN – the fastest VPN for streaming ITVX in USA and elsewhere
2. Surfshark – budget-friendly ITV VPN with excellent streaming quality
3. Proton VPN – swift VPN for ITV streaming in USA

Since not all VPNs are equally good fits for unblocking ITVX, I set out to test 31 providers. My criteria are based on streaming speeds, number of UK servers, ability to bypass geo-blocks, device compatibility, and pricing. Also, I looked into security features to ensure no unwanted snoopers hitch your online ventures on the ITV hub.

1. NordVPN – the best VPN to watch ITV in US

NordVPN is easily one of the best picks to stream ITVX in the USA. It’s widely known as the fastest VPN service, yet it’s pretty affordable and provides outstanding performance and security.

First off, NordVPN is equipped with 7000+ servers across 118 countries, 440+ of which are located in the UK. Furthermore, these servers are RAM-only for an extra layer of security and also include specialty servers for torrenting, streaming, etc. Plus, the proprietary NordLynx tunneling protocol ensures extraordinary connection speeds. There’s even more in the NordVPN analysis.

Besides ITV, NordVPN can unlock an extensive array of different streaming services. For example, it works great with Netflix, Amazon Prime Video, BBC iPlayer, and many more. Additionally, Smart DNS ensures easy access to geo-restricted content on any device. Plus, it supports extra streaming peripherals, including smart TVs and consoles. NordVPN even offers apps on devices like Apple TV for extra content access.

If that sounds like your cup of tea, you can start your NordVPN subscription today with a $2.99/month. Just don’t forget to activate a NordVPN coupon at checkout. And in case you change your mind mid-way, each subscription is secured with a 30-day money-back guarantee.

2. Surfshark – ITVX streaming VPN with unlimited connections

Surfshark is an excellent VPN for watching ITVX in the USA or worldwide. It’s affordable, provides unlimited simultaneous connections and top-notch privacy.

For starters, Surfshark runs an enormous network of 3200+ servers spanning 100 countries, which is one of the widest on the market. Plus, it has 212 servers in the UK, making access to ITVX much easier. Furthermore, it’s an exceptional provider with 100% of the fleet running on RAM-only server technology. Best of all, WireGuard ensures mind-blowing connectivity and performance. More on it in the Surfshark VPN review.

In addition to ITV, Surfshark is an excellent choice for unblocking HBO Max, Disney+, Hulu, and countless other streaming services. Plus, the VPN is compatible with a wide array of devices and thanks to the Smart DNS feature can bypass loads of region restrictions. For example, you can utilize this VPN with gaming consoles, smart TVs, various media players, and much more.

Forget all about ITV geofences with Surfshark now for just $2.19/month if you use an active Surfshark coupon. Don’t hesitate and explore the virtual world without boundaries risk-free with a 30-day money-back guarantee.

3. Proton VPN – secure VPN to unlock ITV in the USA

Proton VPN is a reliable VPN to watch ITVX in USA when it comes to breaking down virtual barriers without compromising the stream performance. Extra kudos go to the service’s affordable cost that doesn’t demote its functionality. Plus, it has a reliable free version, which you can test before fully committing.

Proton VPN offers an extensive fleet of 9200+ servers in 110 countries, including the 467 servers in the UK. Plus, the service provider fully owns and operates all the servers. You can also enjoy seamless HD streams on ITVX thanks to the WireGuard protocol. With Proton VPN you can cover up to 10 devices, as noted in the Proton VPN overview.

With Proton VPN, not only can you stop wondering how to watch ITV in USA, but also other streaming platforms. It outfoxes Netflix, Disney+, Max, Hulu, and other major platforms. Users also get streamlined apps for Windows, Mac, Linux, Android, and iOS devices. And if the household rings with fights over the remote, set up the ITV VPN on your router to stream on gadgets like Android TV, Roku, and more.

The price of $3.59/month takes the cake. And it’s just one of the many Proton VPN deals on the shelf. Besides, a curious cat like you has a fully free version and a 30-day money-back guarantee to try it out first.

For a deeper investigation of Proton VPN, read our Proton VPN review.

How I tested these VPNs to stream ITV in US

To narrow down my list, I based the tests on what matters the most for the best streaming VPNs. This means that I place the strongest focus on speed and geo-block bypassing capabilities. Of course, a VPN for ITV is a security tool first, so there are multiple points of interest to consider when choosing one.

Up next, you’ll find my main criteria for the best VPNs for ITV streaming USA or worldwide:

• UK servers. That's an essential and unavoidable must. ITVX blocks entry to any device without a British IP address. No exceptions. Luckily, all of my selected best ITV VPNs have loads of UK servers to choose from.
• Connection speed. Video streaming is especially demanding in terms of connection speed. If you want to watch ITVX in top-notch quality, you’ll need the fastest VPNs out there. The best ones use modern tunneling protocols like WireGuard.
• Compatibility. Most people enjoy watching their favorite content on the big screens. That’s why I chose VPNs that have extra device support for Android TV, Amazon Fire TV, or others. Router compatibility is of utmost importance if you use Apple TV, Roku ar gaming console.
• Security. The most secure VPNs for ITVX must include essential features like a kill switch, DNS leak protection, and of course advanced encryption methods like AES-256.
• Support. Unblocking ITVX with a VPN is not rocket science. Nonetheless, I made sure to include VPNs with 24/7 customer support just in case things unexpectedly go south.

NordVPN stole the spotlight during my tests due to the perfect mid-range functionality and high streaming speeds. No spills during IP & DNS leak tests, retaining around 89% of initial speeds on UK servers, and overall a pleasant app navigation. It’s the perfect service both for newbies and cybernauts who want to watch ITVX in USA.

Try NordVPN for ITVX in USA

How to watch ITV outside UK

You can watch ITV outside the UK with a good VPN. The setup takes no more than 10 minutes, so you’re just moments away from enjoying juicy shows on ITVX. Here’s the breakdown:

1. Subscribe to a dependable VPN with plenty United Kingdom servers. My most trusted provider is NordVPN, 74% off right now
2. Install the VPN software on the device of your choice
3. Connect to any server in the United Kingdom
   
   
4. Visit the ITV website or download the official ITVX app
5. Create a free ITV account or log in if you have one already
6. Enjoy any video or live ITV channel anywhere on the globe!

Watch ITVX worldwide for free with NordVPN

How to watch ITV Hub on different devices

ITV Hub application, now known as ITVX, is compatible with a wide range of different devices. You can stream ITVX on:

• Smartphones (Android, iOS)
• PCs (Windows, macOS)
• Apple TV
• Roku

Naturally, getting the streaming service working on each device requires a different setup process. Below, I’ll guide you through a few installation methods.

Watch ITV on your mobile device (Android and iOS)

Accessing ITVX on smartphones is a bit different because you’ll also need to change your account settings to match the geo-location of your VPN connection. This process will depend on your phone model, but in general, the process looks like this:

1. Choose a reliable VPN provider with UK servers. My go-to choice is NordVPN, now 74% off
2. Install the VPN on your mobile device and connect to a server in the United Kingdom
3. Change your account settings or create a new account that’s based in the UK
4. Visit the Google Play Store or the Apple App Store
5. Search for the official ITVX app
6. Log in and start watching on the go!

Get the best mobile VPN for ITVX

Watch ITV on your PC (Windows and Mac)

By far the easiest method of watching ITVX in USA is on your personal computer. Whether you’re using Windows or Mac, the process is the same:

1. Download and install a VPN with loads of servers in the UK. I suggest NordVPN, now on 74% sale
2. Connect to a server in the United Kingdom
3. Visit the official ITVX website
4. Log in or create a new account
5. Pick your desired show and enjoy!

Stream ITV in USA with NordVPN

Watch ITV on Apple TV

Enjoying ITV on Apple TV is a reality within your reach now as tvOS allows native VPNs now. Here’s how to install a VPN on your Apple TV:

1. Subscribe to a VPN with Apple TV app. I recommend NordVPN with a dedicated application
2. Download the VPN client to your Apple TV device
3. Create a new account or log into an existing one with the chosen provider
4. Select a UK server in the main VPN panel to unblock ITV Apple TV
5. Hop on the ITVX hub and tune into your favorite shows or discover new ones!

Enjoy ITV flicks with #1 Apple TV VPN

Watch ITV on Roku

Unblocking ITV on Roku, USA or not, is easy with a router-friendly VPN service. If you’re wondering how to watch ITV in USA on Roku, here’s a quick guide:

1. Obtain a router-compatible VPN. I recommend NordVPN, now at a 74% discount
2. Install the VPN on your router. You can find the guide on how to install a VPN on a router for some extra tips
3. Connect to a UK server
4. Restart Roku and reconnect to your internet hotspot
5. Look for the ITVX app or go to the ITV website
6. Log in or register a new ITV account
7. Stream ITVX content worldwide!

Get the best ITVX Roku VPN

Can't access ITV with a VPN: solution

Even the best VPN providers are prone to occasional hiccups and performance issues. If you’re having trouble unblocking ITV, try these simple solutions:

• Check for IP and DNS leaks. Leaking IPs can reveal your true whereabouts, which in turn can alert various services to just block your access even if you’re using a VPN. You can check if your VPN does its job by checking for leaks through ipleak.net or dnsleaktest.com.
• Clear the cache and cookies. These bits store a lot of information about your browsing history and location. Oftentimes, it can lead straight to your actual IP and prompt unwanted errors. To avoid that, either clear your cookies, use Incognito Mode, or switch your browser.
• Reconnect to another server. Even the best VPNs are not safe from their server IP addresses being banned by certain services. A quick server hop usually does the trick to get you up and running.
• Keep your VPN up to date. Leaving your VPN app unattended can raise some unnecessary risks or lead to bad connections. If no new update is available, reinstalling the application can be the solution in some instances.

If all else fails, contact your VPN provider’s customer support. This is why it’s best to choose a provider that offers 24/7 live chat customer support.

Can I use a free VPN for ITV Hub?

Watching ITV completely for free might be challenging as even the best free VPN providers don’t offer a wide selection of server locations. That means you’re unlikely to find a reliable option for circumventing ITV’s geographical restrictions. Plus, free services are typically overcrowded and plagued by abysmal connection speeds.

However, you can try alternating between VPN services with free trials. This has the added benefit of getting to know which options work best with ITV. And once you find a balance between performance and an affordable price, you can opt for a long-term subscription.

And, of course, all of the top providers in my best ITV VPN list are up for grabs with a money-back guarantee. You can try out these services for a whole month and still back out with your pockets full if you don't wish to continue your subscription.

Check out NordVPN free trial for ITVX

What to watch on ITVX?

ITVX has plenty to offer, which explains such a broad audience trying to sneak into the hub all the way from the US. The platform is miles ahead of some competitors, hosting nostalgic shows and offering hot stuff popular today. Those include Love Island, The Originals, Gotham, or Breathtaking.

The library spans from drama shows to popular sports content like The NFL Show. Why not put up your cooking expertise to test during the hilariously intense competition in Hell’s Kitchen? Or admire sexy vampires causing havoc in peaceful Southern towns in The Vampire Diaries? All served on the silver platter.

But not only shows populate the platform. With a VPN for ITV, movies like The Rock, Pulp Fiction, and Legally Blonde are ready to ruffle your nostalgia. You can sort them out through genre or shelves. The latter include mood-based selections such as ‘Fright Nights!’ or ‘Big Screen Drama’. In brief, good movie nights await you.

Bottom line

Geographical restrictions are frustrating because they limit access to great foreign content. It’s especially noticeable with a free streaming service like ITVX when you’re trying to keep up with your favorite TV shows while traveling.

Since the service is strictly blocked outside the UK, you’ll need a well-equipped VPN to watch ITV in the USA and beyond. My top contender – NordVPN – is guaranteed to unlock ITVX worldwide and deliver the best streaming experience no matter where you are.

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You may also like to read:
How to watch BBC iPlayer anywhere
How to watch Channel 4 outside UK
How to get Netflix cheaper
How to watch BritBox in US
How to watch Sky Sports worldwide
How to watch The Great British Bake Off

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FAQ

Can I watch ITVX in the US?

Yes, you can watch ITVX in the US with a reliable VPN provider. Just subscribe to a VPN like NordVPN, select a server in the UK, and enjoy your favorite shows or movies for free.

How can I watch ITV in USA?

ITV is only available in the United Kingdom, so to watch ITV in USA you’ll need a VPN. Select tested VPN, such as NordVPN, connect to the server in the UK, enjoy ITV in the US.

How can I watch ITV for free?

Good news as ITV is completely free on the ITVX app. However, it is only available in the UK, so you need a reliable VPN to watch it outside the country. Luckily, it’s quite easy to connect to a server in the UK with a VPN, and enjoy ITV for free.

How do I get an ITV account in the US?

You can register for a free ITVX account anywhere if you have a UK IP address. However, ITV content is geo-blocked in the USA, so you’ll have to use a dependable ITV VPN to unlock all the live channels and on-demand videos.

Is ITVX completely free?

Yes, ITVX is a free, ad-supported version of the ITV hub. However, the catch is the restricted availability only to the UK. Much like with its competitor BBC iPlayer, you'll need a VPN for ITV to unblock the platform outside the islands. NordVPN works swimmingly with ITVX, tested and verified.

Can you get ITVX on Amazon Prime?

Yes, you can get ITVX on Amazon Video Prime. You need to download the ITVX app (formerly ITV Hub) from the store. However, the geofences still surround the platform availability, meaning it's not accessible to people outside the UK. I advise relying on a streaming-friendly VPN for ITV, like NordVPN.

How to download ITVX app outside the UK?

You can download the ITVX app outside the UK with a robust VPN, like NordVPN. By selecting a UK VPN server, then all your traffic will appear to come from this country. This way, you’ll be able to stream ITV abroad, and download the app.